Online Assistant

Four points to keep in mind as you plan your marketing campaigns going forward

All campaigns have to be client/prospect centered...think like them

Put yourself in your prospects position. How do they think? What do they need? Speak in terms of the BENEFITS of your product or service, use FEATURES as necessary but sparingly. Once a prospect understands the benefits to them, they'll ask about the features.

Craft a message that speaks directly to your targeted prospects

First things first, you have targeted your prospects haven't you? Identify specifically who are you trying to reach with your campaign. Branding campaigns try to reach the masses, think Coke (R), trying to reach thirsty people. You and I can't afford branding campaigns, that means we need to pre-plan on the front end and specifically target and segment our prospects for maximum campaign effectiveness.

Then craft your message in such a way that your intended prospect looks at your ads and says to themselves "They're talking to ME!" Then give them the information they need to take the specific action you want them to take.

Select the media types that will reach them

In today's advertising saturated environment, the average consumer is subjected to more than 3,000 messages a day. If trying to cut through that wasn't enough, your message needs to be seen or heard at last seven times before it begins to make an impression on your prospect. To compete in this environment you need to use multiple targeted media. By targeting your prospects carefully, and crafting your message to them specifically, you'll be able to identify the most logical media choices to get your message in front of them.

Make sure that your customer service is ready

This is the most commonly forgotten aspect of marketing. All of your advertising dollars will be wasted if your sale representatives, tele-marketers, operators, receptionists and service staff are not trained and ready to do their part in making the prospect's encounter with your firm positively memorable. Marketing is not a department, it's an attitude and a comprehensive series of actions that must exist throughout your business.

If your business is stuck, market share is shrinking and competition seems to be getting stronger, you need to fight back with targeted ads to break out of the clutter and make your business shine. If you're competition is slowing down, cutting back on advertising or struggling in any way, that the BEST time to pounce with new, innovative and creative advertising campaigns.

Make every marketing and promotional dollar count. Targeted prospects, specifically crafted copy with a compelling offer and an outstanding customer service team waiting for them when they arrive equals a winning recipe for profitable business success.

Everyone would love to stand out from other marketers. Knowing how to make money with online videos gives you a massive edge over the regular marketer. If you know how to create videos using some of the tools readily available at your disposal, you should be able to outdo many of your competitors using video marketing.

Videos are just an excellent way for you to create immediate traffic and build credibility. Thousands of visitors may go to your site if your video becomes viral. By just creating an interesting 3-minute clip, and uploading it to video-sharing sites, you could get instant exposure and make money with online videos. You can easily develop these skills at this once you are involved and willing to work.

Most of the beginners find it difficult to find an answer to this - How do you make money with online videos the right way? Don't worry, That is why I am here to help you out.

First of all, know that marketing videos isn’t one of the loved practices by marketers because it involves more effort, video know-how, and perhaps a likeable personality.

All of these qualities can be learned and developed, but some marketers are too lazy. Video creation can be outsourced to freelancers, but it may cost a lot, and it won’t have the same personal touch as when you’re the one talking.

The advantages of using video presentation are good from the side of building credibility and gaining trust from your viewers. With that as a fact, don’t be afraid to make videos from scratch in order to gain market territory, even if it’s your first time. You’ll find it exciting to do once you’ve got the momentum going.

One of the steps for effective video creation so you can make money with online videos is to make a script. A video script is nothing else than a piece of paper that has everything written from start to finish of your video.

You start the video and put your written script either below or on top of the camera, you read the script and you speak every word that you wrote on it.

The key when taking such action is reading the script very closely to the camera, so your eyes are glued in front of the camcorder lens. Usually the great majority of those who see you on video won’t even notice you are actually reading a script.

The ultimate key for the successful creation and finish of your video depends on having a clear voice and tone, and the way you communicate the message. Make sure you impart your message in an interesting, curiosity-arousing, or controversial way.

If the tone and the way you say things on your video are effective to your targeted audience, you should have a video that creates great credibility and opens trust from the recipient’s end.

So could you make money with online videos immediately? Most likely yes, if you already have an established website with a powerful marketing system in place!

Should you use video marketing as part of your promotional efforts to look for more clients? Definitely! If your purpose is to build your credibility, earn more trust, and connect with your audience, then video marketing is an excellent option.

Is there an easy way to upload your videos to a variety of video-sharing sites? Fortunately, there is. It’s called Tubemogul. Simply sign up for an account. At first, you have to register for each video sites if you haven’t done yet. But after you’ve signed up, you can save their login details in tubemogul, so you can easily upload them simultaneously from then on.

Another important tip to make money with online videos is to put them on your own site or blog. Video makes you more “real” to people. Use the embed code provided by youtube on your site, because every visitor that watches your video would add to your view counts. You’re probably already aware of the law of social proof – The more views your video has, the more people will watch it because they tend to follow the crowd.

Is video necessary for your business? No, there are many other methods you can use to promote your sites. However, video marketing is one of the most effective tools to use. So if you want to get the upper hand on this competitive marketplace, you should consider video marketing. It’s time to make money with online videos!