Showing posts with label Web Traffic. Show all posts
Showing posts with label Web Traffic. Show all posts
Merriam-Webster defines a myth as "a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon."
It's been said all myths are based in fact. Whether or not that's true is debatable. What isn't debatable, however, is like society, Internet Marketing also has its myths. This article exposes what I consider to be the 10 biggest Internet Marketing myths.
1. You Don't Need Any Money to Do Business on the Internet
You wouldn't expect to advertise on TV, radio, in newspapers, magazines, or any other media for free would you? Yet, for some strange reason, people think they can just come online and not spend any money, and advertise their business for free. To me, that shows an utter lack of respect for the single most important communication medium since television.
And while it's true, there are plenty of free advertising opportunities available on the Internet, the fact remains, you still need money to effectively do business on the Internet.
2. Anyone Can Succeed at Internet Marketing
Despite how easy the slick sales letters and e-books make IM sound, not everybody has the mental aptitude for marketing. And while that may be a hard pill to swallow for many of you reading this, it's also a fact. Not everybody has what it takes mentally to succeed at Internet Marketing. That's why people hire marketing consultants.
3. You Can Get Rích Quick on the Internet
We've all heard the sensationalistic stories about individuals who came online and made a lot money very quickly. Well, sensationalism notwithstanding, those individuals are the exceptions rather than the rule. The fact of the matter is, far more people fail at Internet Marketing than succeed.
Contrary to popular belief, the Internet is not some kind of magic bullet. Besides, it's not the medium that makes people successful, it's the individuals themselves. And the people who succeed at the highest level online or offline are generally talented, hard working, organized, focused and determined.
4. People Don't Read Long Copy on the Internet
If people don't read long copy on the Internet, who in the heck is reading all those e-books out there in the marketplace? While this myth was disproven years ago, like birtherism, it still persists in the face of overwhelming and irrefutable evidence to the contrary. So, I'm going to attempt to lay it to rest, once and for all.
Research has shown that long copy generally outperforms short copy - provided the copy is compelling, well-written and interesting. And in addition to reading e-books, people regularly read long newspaper and magazine articles online. Bottom line: People WILL read long copy IF the subject matter is interesting to them.
5. All Traffic is Good Traffic
This myth is about as nonsensical as the tooth fairy. Here are the facts: If your traffic is originating from traffic exchanges or guarantéed traffic programs, it's garbage traffic, plain and simple. And as the saying goes, "garbage in, garbage out!"
If you are advertising on websites, or in publications that have zero relevance to your site, you are pretty much spinning your wheels. And if you're exchanging links with websites that have absolutely nothing in common with your site, your efforts are going to be futile because that traffic is not going to convert. All traffic is not created equal. Quality and relevance matters!
6. E-mail Marketing is Dead
With the advent of mega-popular social media sites like Twitter, Facebook and LinkedIn, alarmists have all but declared e-mail marketing dead and buried. Well, I don't believe in erroneous declarations. I believe in facts. And here are the facts according to Nielsen...
U.S. consumers are spending more and more of their Internet time on their mobile devices. In fact, e-mail activity on mobile devices increased from 37.4% to 41.6% of U.S. mobile Internet time. And when you consider the fact smartphones now comprise 25% of a gigantic U.S. mobile phone market, there can only be one conclusion... E-mail marketing isn't dead, its gone mobile!
7. Article Marketing Isn't as Effective as It Used to Be
That is absolute nonsense! I'm personally experiencing more success with article marketing than I ever have. So too are many of my colleagues. And while it's true, there are many more people involved in article marketing these days, it's also true, there are many more bad or poorly written articles permeating the Internet. This has the unintended and beneficial consequence of making well-written, quality articles stand out in the crowd. And trust me, quality publishers do notice.
8. You Need to Be on the First Page of Google to Be Successful
Nothing could be further from the truth. Yes, Google is far and away the most popular search engine on the planet. No sane person would dispute that. But Google only has ten spots available on the first page. So, not only is it unrealistic, it's impossible for everyboody to achieve first page status.
But even if it were possible for everybody to achieve first page status, you shouldn't put all of your eggs in Google's basket anyway. You've seen what can happen when Google has one of its many algorithm changes. First page today, not even indexed tomorrow. That's why you should strive to have a multi-pronged marketing approach. Utilize a variety of methods to generate traffic.
For example, blogging, newsletters, social networking, article marketing, forum marketing, online and offline advertising, guest blogging, question and answer sites, etc. Diversify.
9. Saturated Niches are No Longer Profitable
This is only true if you don't know what you're doing. Let me ask you a question: Have you ever wondered why a particular niche is saturated? It's because that's where all the customers are. You see, contrary to popular belief, it really doesn't matter how saturated or over-crowded a niche is if you're a professional.
If you know what you're doing, and execute your marketing strategy properly, there are plenty of customers to go around. You see, it's how well you position yourself within a particular niche that will determine your success or failure. It's all about differentiating yourself from your competitors. That's Marketing 101.
You have to clearly explain to people what makes you different and/or better than your competitors. Then, you have to exploit those differences consistently. So, don't run away from a crowded niche, embrace it. The Internet Marketing pie is plenty big enough for everybody.
10. If You Build It, They Will Come
Do you know what happens if you build a website and don't tell anyone about it? Nothing. Absolutely nothing will happen.
Unfortunately, far too many marketers think all they have to do is build a website and customers will somehow magically appear at their doorstep. Sorry, it just doesn't work that way. Building a website is only the first step. You also have to advertise your website to the world - and not just with free advertising methods either. That will only take you so far. You also have to be willing to spend money on paid advertising.
So yes, if you build it, they will come. But only if they know about you!
Monetization of your blog traffic can be accomplished in several ways. Some are easy and some are a little more complex. The most straightforward way is to use a "pay to post" service where you get paid by a third party to post blog messages. Another is where people pay you to include links inside your blog posts to their products or service. These two both first require that you have an established blog with loyal readers but can generate income. The amount of income is going to be a direct result of your traffic levels.
The fact is that if you have traffic to your blog then there a number of ways you can generate income from each post. One of these is to include ads in your highest traffic areas of your posts. You would offer to place an ad into your blog's highest traffic areas for a fee…based on the amount of traffic that section of your blog will receive. This is very straightforward, very common and an extremely easy way to add a new revenue source to your blog.
An extension of this is to use a Cost Per Click (CPC) program or add affiliate links and earn when a visitor clicks a CPC ad or from each order generated through affiliate links. The best part of these methods is that these require very little effort or work to get started. These methods can be done quickly and can be expanded over time and has the potential to provide a good level of income each month.
By far, the most lucrative way to make money from your blog traffic is to offer something that people want and then charge them to access it. In other words, your visitors have to want to pay you for what your write about. If not, they will go away to another site on the same niche. There are many things that fit into this category like eBooks, video instruction courses or podcasts. All you need to do is find a niche that other people are already interested in and are already paying for content and focus your energies there.
Things you should know ahead of time:
Before you try to monetize the traffic to your blog, you need to know a few basic points to insure your success.
First, you need to know your niche. Say your blog is focused on dog training products. You do not want to place ads, links or products that are unrelated to that main category of dog training products. Keep it all focused on your niche. Remember, content is king but it needs to be quality and tightly focused content to keep the search engines and your visitors coming back for more.
Next, you need to know where your traffic is coming from and where it goes when they leave your blog. Most web hosting companies like Host Gator offer a suite of tracking tools to help you with this, so take advantage of what they offer. Reports are available that detail the time of day, what and how many pages your visitors viewed as well as what day of the week the visitor came and how long they stayed. You can even run a report that tells you what page is the starting point of every visit. This kind of information is golden….BUT only if you use it.
Why should you keep track of the click path for your visitors? With this information you could target your audience with ads, guest posted articles or through comments to articles on other sites that your visitors frequent.
Once you're up and running, you can build it from there or move into other niches and repeat the process.
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In this age of network or no-work the need for a social network presence is imperative. And just what is a "social network?" Well, if you have to ask that, you have to have been under the nearest rock for the last five (or at least two) years.
Social networks are how the world communicates today. Facebook and MySpace are the new social meeting, greeting, reconnecting, and marketing forums of this techno-world we live in. Facebook, started by a 25-year-old Harvard dropout morphed from its original college campus based demographic to an internet absorbing phenomena that boasts an average of about 550,000 new members a day world-wide (Time, 2009).
And what was the biggest reason for the Facebook BOOM over the last two years?
You guessed it, Baby Boomers! MySpace, a significantly raunchier alternative to Facebook, a social networking website whose headquarters is located in Beverly Hills, California was at one time the most popular social networking site internationally (Wikipedia, 2009).
However, with the more mature 40-something crowd discovering the media and marketing possibilities of these social networks, not to mention connecting with old glory-day buddies, the more grown-up look of Facebook soon pushed the flashy and pimpy aside.
Social networking sites now abound in such a plethora of categories and formats that they are listed by the top 25 for the year. Facebook is number one (of course) with MySpace and Twitter following close behind.
Twitter, now there's another concept entirely. Not only can you post every passing thought that enters your brain, but others can choose to follow your "tweets" as you chirp along. What business executive wouldn't want to peep proudly every fanciful business venture that zaps across his corpus callosum?
WordPress allows Tom, Dick, Harry, Peter, and Paul to all have their own informative blogs on just about whatever subject the fellas can dream up. With Google, Yahoo, and Ning an individual can create an entire little online forum empire. There are also several truly, entirely business oriented networking forums such as linkedin.com and PartnerUp.com.
Social networking is not just limited to personal socialization, marketing, and business. It is becoming a huge and integral part of all forms of education. Online universities are one of the fastest growing internet presences today. Traditional universities are creating online curricula to supplement their in class lecture and in some cases entire courses are being developed for online presentation in lieu of traditional classroom instruction. Moodle and Joomla are just a few examples of interactive online presentation software that have social networking capabilities.
Needless to say, developing an online presence is imperative for any business in the online marketplace today. On a personal level, forums like Facebook and MySpace are actually keeping families connected and reconnecting old friends. People post memorials for loved ones to leave messages and pictures, sometimes it's the only way to talk to your temperamental teenager.
Most niches are so competitive, that on page search engine optimization and good content is no longer enough to rank well in the search engines. To achieve high positions in search engine results, you need back links. Not only do you need back links, but you need them to come from a diverse range of sources to achieve the best results.
Focusing all of your link building efforts on just one source, and on just once anchor text, will appear unnatural to search engines, and you will lose out because of this. You should spread you links between a wide range of sources to encompass directories, blog comments, article writing, social bookmarking, web 2.0 profiles and blogs, and forum posting. Even more valuable than this is obtaining links from high page rank relevant sites. This can be tricky for most small new websites though, if not impossible. Therefore webmasters of these sites should concentrate on obtaining links that are attainable.
Directories are website that list links to other websites based upon categories. For example, a directory may have a category on food, which will in turn have sub categories on Asian food, European food, and so on. You should submit you website URL to the category that best describes your websites content. There are large amounts of directories in existence, a link from a directory is not worth much, but when you have several links from several directories, the link power soon adds up.
Blog comments are a great way to direct targeted traffic to your website, as well as build links to your website for search engine rankings. You can search for blogs that are related to the theme of your website, and post a constructive comment on one of their articles. Within that comment you should post a link back to your website. Other readers of the blog may choose to follow this link and visit your website. These links can be very powerful for improving your search engine ranking, particularly if they are on high page rank blogs.
Article writing is my favourite method. You submit original content articles to article directories such as ezine, on a wide range of subjects. Within the article, you place a link back to your website. Not only is this method great for driving traffic, since the article directories have a huge reader base, but you also get a high value link for search engine rankings. Just a few of these links pointing to one website is enough to improve that websites ranking, provided the niche is not too competitive.
Social bookmarking your URL in sites like digg and reddit will again not only drive traffic from readers of those sites, but also give you another valuable link for search engine rankings. You should post your URL in a relevant section with constructive comments. If your link is considered spam it will be deleted.
Forum posting is also an extremely successful way of driving traffic and gaining links. Join a forum on a subject related to your websites niche, and start becoming a valued member of the community by posting helpful information and advice. You may be allowed to leave a link to your site in your signature. As your online presence grows, you will soon see traffic coming from the forum, and the links will also help improve your search engine rankings.
Finally, another of my favourite methods is creating a blog on web 2.0 sites like hubpages. Links from these sites are very powerful, and the online blogging community is huge. If you create a valuable interesting blog, many people from those communities may also choose to visit your website.
These are some of the cornerstone methods that new webmasters can use to build links. The key is to ensure that your postings are relevant and not spam. If you provide useful content to accompany your links, you will surely be on the road to search engine ranking success.
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Internet marketing is one of the best opportunities that are present on the internet. There are various opportunities for those who are interested in marketing various products on the internet. It is quite simple for a person to learn all the important facts about this money making activity and start their own business.
Learning about Internet marketing can be done in a few simple steps.
1. Website: Every internet marketer should have a web site for the person to be able to display the products. This is one of the most basic requirements for the person to have market various products on the internet. A few people may tell that a web site is not really necessary to market products, but on the contrary, having a web site of your own will help you to have a successful marketing business as there are many advantages that can be gained through the web site.
2. Lead list: Each and every successful internet marketer should have a list of e mail leads that will be used to further contact the person who is responding. There are various kinds of e mail leads that are used by the internet marketer. One of this is the opt-in e mail leads where the person who visits the site and is interested in the product, enters their own e mail address. These are people who are genuinely interested in your product. The person learning about Internet Marketing should make sure that they learn to use these leads effectively to gain maximum benefit.
3. Affiliates: Another important aspect to learn about internet marketing is the use of affiliates. This is a method that can be used effectively to your benefit and you can gain maximum return on investment. Affiliates are people who are part of your marketing strategy and they sell your products on your behalf. In return, you might have to pay a small amount to them.
4. Increasing traffic and Article Marketing: Another important aspect that has to be learnt by a Internet Marketer is the methods of increasing traffic to the site used by the person to market the products. There are various methods that should be learnt and used effectively. This includes methods like search engine optimization, article marketing and also link building. The use of article marketing can be used to directly market the products too, by posting articles in various directories with links to the product.
These are the things that have to be learnt by the individual who is learning about Internet Marketing.
What happened with the Internet in 2009? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way.
Email
* 90 trillion - The number of emails sent on the Internet in 2009.
* 247 billion - Average number of email messages per day.
* 1.4 billion - The number of email users worldwide.
* 100 million - New email users since the year before.
* 81% - The percentage of emails that were spam.
* 92% - Peak spam levels late in the year.
* 24% - Increase in spam since last year.
* 200 billion - The number of spam emails per day (assuming 81% are spam).
Websites
* 234 million - The number of websites as of December 2009.
* 47 million - Added websites in 2009.
Web servers
* 13.9% - The growth of Apache websites in 2009.
* -22.1% - The growth of IIS websites in 2009.
* 35.0% - The growth of Google GFE websites in 2009.
* 384.4% - The growth of Nginx websites in 2009.
* -72.4% - The growth of Lighttpd websites in 2009.
Domain names
* 81.8 million - .COM domain names at the end of 2009.
* 12.3 million - .NET domain names at the end of 2009.
* 7.8 million - .ORG domain names at the end of 2009.
* 76.3 million - The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
* 187 million - The number of domain names across all top-level domains (October 2009).
* 8% - The increase in domain names since the year before.
Internet users
* 1.73 billion - Internet users worldwide (September 2009).
* 18% - Increase in Internet users since the previous year.
* 738,257,230 - Internet users in Asia.
* 418,029,796 - Internet users in Europe.
* 252,908,000 - Internet users in North America.
* 179,031,479 - Internet users in Latin America / Caribbean.
* 67,371,700 - Internet users in Africa.
* 57,425,046 - Internet users in the Middle East.
* 20,970,490 - Internet users in Oceania / Australia.
Social media
* 126 million - The number of blogs on the Internet (as tracked by BlogPulse).
* 84% - Percent of social network sites with more women than men.
* 27.3 million - Number of tweets on Twitter per day (November, 2009)
* 57% - Percentage of Twitter's user base located in the United States.
* 4.25 million - People following @aplusk (Ashton Kutcher, Twitter's most followed user).
* 350 million - People on Facebook.
* 50% - Percentage of Facebook users that log in every day.
* 500,000 - The number of active Facebook applications.
Images
* 4 billion - Photos hosted by Flickr (October 2009).
* 2.5 billion - Photos uploaded each month to Facebook.
* 30 billion - At the current rate, the number of photos uploaded to Facebook per year.
Videos
* 1 billion - The total number of videos YouTube serves in one day.
* 12.2 billion - Videos viewed per month on YouTube in the US (November 2009).
* 924 million - Videos viewed per month on Hulu in the US (November 2009).
* 182 - The number of online videos the average Internet user watches in a month (USA).
* 82% - Percentage of Internet users that view videos online (USA).
* 39.4% - YouTube online video market share (USA).
* 81.9% - Percentage of embedded videos on blogs that are YouTube videos.
Web browsers
* 62.7% - Internet Explorer
* 24.6% - Firefox
* 4.6% - Chrome
* 4.5% - Safari
* 2.4% - Opera
* 1.2% - Other
Malicious software
* 148,000 - New zombie computers created per day (used in botnets for sending spam, etc.)
* 2.6 million - Amount of malicious code threats at the start of 2009 (viruses, trojans, etc.)
* 921,143 - The number of new malicious code signatures added by Symantec in Q4 2009.
Your website can have a million hits daily, but if the visitors don’t become customers, then those hits are worth very little.
The fact is you must pay attention to conversions for your businesses to survive. In general, the basic e-commerce formula works like this:
1. Driving traffic to the website.
2. Converting the traffic to leads.
3. Converting leads to customers.
4. Generating repeat purchases from your customers.
Bonus products can be an essential variable in converting your visitors to customers. However, offering bonuses are more than just putting the words “But wait – there’s more,” in your offer. The key is to know what types of bonuses will have the strongest effect on your prospects.
1. The Web Traffic to Conversions Process.
As a business owner, you have several tasks to make your business successful. First, you must drive traffic to your website. In addition, once you have website visitors, you must convert those visitors into clients or customers. While a lead does not necessarily equal a sale, it does equal a future potential sale. Once you have a prospect’s name and email address, you’re able to move into step two – converting them to customers and making sales.
Bonus products work very well as a tool to build your opt-in list and offering a free giveaway in exchange for an email address is a common lead generating mechanism. What you offer and how you offer it largely depends on your target audience.
In cases where you’re selling an expensive product, a substantial bonus product or a series of bonus products can help convince your prospects them they’re making the right decision.
You can use bonuses to build your sales in a number of alternative methods. Here are just a few ideas to get your creative juices flowing:
• One way to do this is to tier rewards so that the more the customer buys, the more bonuses the customer receives – for example, increasing membership status from silver to gold and gold to platinum.
• Consider giving away bonuses to customers who help you build your opt-in list. For example, you could reward every email a friend gives leads toward a bonus.
• Consider giving away bonuses to prospects and customers who are active and participate in your online community.
2. Why Do Bonuses Work?
In general, bonuses are defined as products or services you give away to incite a purchase, a subscription, a referral, or even an opt-in. You’re probably very familiar with bonus items, so let’s take a look at why they’re so effective.
Bonuses tap into several psychological triggers, including:
• Reciprocity. Reciprocity is the tendency we have as people to respond to something in kind. Bonuses are the epitome of positive reciprocity. Customers receive a free guide, a free video, a free e-book as an opt-in bonus – now they’re feeling grateful.
• Commitment and Consistency. Psychologists tell us that we’re more likely to say yes to something big if we’ve already said yes to something smaller. In short, it gets your prospects in the habit of saying ‘yes’.
• Liking. Who doesn’t like someone who gives them something for free? People buy from companies they like, and from personalities they relate to.
• Scarcity and Urgency. Use a limited bonus or give an extra bonus to customers who act quickly. It motivates people to purchase now rather than wait and possibly change their mind.
3. How to Create Bonuses for Your Target Market.
Even though your business may involve a niche topic, your customers are probably diverse and have diverse personalities, interests, and technological capabilities. We all have our own motivations and behaviors influenced by our personality. Learning to meet the needs and wants of the characteristics can help you create bonuses that cover a range of personalities.
Keep in mind that your customers will likely include many or all of the following ‘types’:
• Emotional Personalities - Many of these people make decisions based upon their feelings.
• Thinking Personalities - These are the people who like to plan, schedule and solve situations.
• Extroverted Personalities - These are the folks who tend to be open and comfortable in new environments.
• Introverted Personalities - These want to take it slower and make personal connections.
• Intuitive personalities - They have a natural ability to think outside the box.
Remember that each prospect has their own personality. Give them options and consider creating one great bonus to be packaged in a number of different formats to appeal to more people.
4. Creating Your Bonuses.
This is where many people drop the ball - they throw together sloppy bonuses or simply by resell rights to something that’s been distributed by a million other websites – in short, they stop taking their prospects into consideration.
Let’s take a look at three primary ways you can create eye catching and valuable bonuses.
• Resell Rights/PLR. The internet is full of companies and websites that mass-produce bonuses for you to give away on your own website.
• Creating Your Own Product. While creating your own eBook, video tutorial or software program can be a bit of work, it can also be tremendously rewarding and you’ll be sure you’re creating the quality products your prospects and customers deserve. If you already have a stockpile of great content, you can repurpose it to create new and valuable bonus products. Creating multiple bonuses from one packet of information is a great way to accomplish that task.
• Outsource The Job - Hire A Company Or Individual To Develop Your Bonuses. When outsourcing there are a few success tips: Determine in advance exactly what you want the freelancer to accomplish. Outline your project in advance - it will ensure communication is clear and the project is done the way you want.
Armed with this information, you can start planning and preparing the bonuses that will give you more paying customers.
Recently I was asked by one of my friends whether web browser compatibility is something that one should take care of when designing a website. It was an easy reply - "Yes". As usual the next question was "Why?". I gave him my answer and I would like to share it with my readers too.
Nowadays, there are several web browsers available and as a result, it has become crucial for website owners and developers to ensure that their websites are compatible with all the browsers on all the platforms. Let's face it; in this day and age one would think that you could open a website with any browser but unfortunately different browsers interpret HTML and CSS in different ways, which of course has an impact on how things are viewed on your monitor. Because of this, it's crucial that the CSS and HTML of a website are optimised and programmed to be compatible with all the available web browsers.
While this certainly does require considerably more work, it can essentially result in your website getting a number of new users. Furthermore, one should also bear in mind that certain browsers are more popular than others. Firefox for example now has approximately 30% of the browser market while Internet Explorer still continues to be the leader with approximately 60% (although statistics suggest this varies in different countries). Safari accounts for approx 5% of the market while Google Chrome and Opera currently have more or less two to three percent of the market but this is only to be expected considering they're still relatively new in the game. One of the main reasons why Internet Explorer has managed to dominate the market for so long, is because it comes preinstalled with the Windows operating system. However, its ease of use has also helped to ensure it retains the top spot.
Of course, computers which run on the Windows operating system will in most cases already have all the necessary plug-ins installed so that the browser is ready to use immediately. Computer owners who decide to switch over to Firefox can sometimes wonder if the browser is working properly. For example, if you have just switched over to Firefox and you visit certain sites, you may be prompted to download an ActiveX application. However, even though some people may find this to be an inconvenience, Firefox has just recently celebrated their 1 billionth download and there are no signs to suggest this trend is changing.
In fact, the number of people using Firefox continues to increase by the day with many believing it to be better than Internet Explorer, largely because of its noticeable stability. Even though this may be true to a certain extent, it's also worth noting that Firefox has gone to great lengths in order to retain the old Netscape Communicator appearance and this of course is something which appeals to those looking for a little nostalgia.
The Opera web browser is also enjoying increasing popularity although it has been experiencing certain issues lately regarding various web pages. As a result, website owners and developers need to make an effort in order to make their code compatible, so that this browser can function as it should. In order to determine whether or not this browser is compatible with your website, you can simply use the browser to access your site so that you can see for yourself how things appear on your monitor.
Not only should you do this in order to ensure your site is compatible with all browsers, but you'll also be doing the wider community a favour, in that nobody enjoys wasting their time by visiting a web site which, because of their browser, fails to open properly.
The bottom line is, if you're able to ensure your website is compatible with all browsers then you really need to do so.Make it a point that your website is compatible with all web browsers especially those on the top which can bring you more people than the others.
